Given our national reach, we can place campaigns in any market or combination of markets, via network TV, local affiliates, cable, and satellite. Whether you’re using short form (TV commercials) or long form (block-programming infomercials), we get you the best possible rates, combined with rigorous market research on viewer demographics. We ensure the most cost-effective mix of reach, frequency, and programming, to achieve the lowest cost-per-impression.
Cable TV advertising is especially attractive as it can be “micro-targeted” to specific cities and even neighborhoods in a way that broadcast TV cannot. This means you pay for coverage only in the areas you want to reach, rather than having to pay for broadcasting to the entire market, saving you valuable marketing dollars.
Television is becoming more interactive with audiences in a variety of ways. We provide the knowhow on using these new elements properly to maximize the success of your campaign.