People

Gregory Lytle

President

Greg began his career at CBS Radio, San Francisco, where he became an expert at placing long-form programming. Realizing that he could serve his clients more effectively on a nationwide scale, Greg left CBS to launch his own agency in 2008, and he’s never looked back. Since Advoke began, we’ve grown into a full-service agency with clients nationwide.

Greg enjoys studying classical Greek history and traveling the globe.

Phone: 510-965-9797
Fax: 510-230-4198
E-mail: greg@advokemedia.com

Rand DeWitt

Vice President & Creative Director

Rand was born into broadcasting, both of his parents having radio and television careers in New England. Rand has held nearly every media job imaginable, including music director, production director, account executive, programming director, and even morning show host. Rand puts his expertise to good use for our clients, overseeing creative, including producing and developing shows, voicing spots, and providing expert advice on lighting, show prep, and placement.

Rand enjoys golfing and following the New England Patriots.

Phone: 323-919-0189
E-mail: rand@advokemedia.com

Babette Fritz

Chief Operating Officer

Babette has been with Advoke since the beginning, as our fearless logistics general. There’s an old military adage: “Good generals study tactics; Great generals study logistics.” Babette is an expert at developing systems and infrastructure to make our clients’ campaigns run seamlessly, whether setting up clients’ media departments or integrating with established in-house teams. Babette brings more than 20 years of experience in administrative and financial management, and she enjoys directing the day-to-day operations of the agency to ensure that each client’s needs are anticipated and met.

Babette likes to go camping with her husband and three children, and their Shih Tzu, Dash.

Phone: 510-367-5565
Fax: 510-779-5391
E-mail: babette@advokemedia.com

Jay Ackett

Account Executive

Jay spent 18 years at America First Credit Union in Utah. He generated millions of dollars in revenue through digital marketing tactics. He has knowledge and experience in online lead generation and online conversion optimization. Before joining forces with Advoke Media, Jay had a very successful career selling digital and broadcast media in the Utah market as an Account Executive at Bonneville International.

Jay still plays basketball most weeks even into his forties. A few times a year his wife drags him around the world in search of whitewater rapids.

Phone: 801-529-2566
E-mail: jay@advokemedia.com

Tina Merino

Accounting / Traffic Coordinator

Tina has an extensive background in banking and financial services, and she’s an expert at all things numerical, including accounts payable, accounts receivable, budgeting, and forecasting. Tina has always loved the elegance of numbers, and her attention to detail is unequalled. These skills have come in handy in keeping track of and paying the thousands of invoices we process for our clients every year.

In her free time, Tina enjoys traveling with her family.

Phone: 510-327-4350
Fax: 510-779-5576
E-mail: tina@advokemedia.com